#JeetKaHalla

Left to Right - Rajinder Singh Rahelu (powerlifter), Niranjan Mukund (swimmer), Ramkaran Singh (middle distance runner), Swapnil Patil (swimmer) and Pragya Ghildiyal (shot putter)

Left to Right - Rajinder Singh Rahelu (powerlifter), Niranjan Mukund (swimmer), Ramkaran Singh (middle distance runner), Swapnil Patil (swimmer) and Pragya Ghildiyal (shot putter)

About

The GoSports Foundation is a not-for-profit organisation funding and supporting Olympic and Paralympic athletes in India.

The Problem

With the Paralympics occurring 2 weeks after the Olympics, how do we raise awareness and support for differently-abled athletes representing India?

The Solution

Along with program sponsor IndusInd Bank, we instituted #JeetKaHalla, a campaign to rally behind Paralympic athletes in India. The campaign not only brought these athletes to light but also lent financial and moral support to the Paralympic movement at large.

#JeetKaHalla garnered over half a million views on YouTube, with the movement reaching over 30 million people through online and TV traction.

Contribution

  1. Brand Strategy

  2. Partnerships

  3. Communication

Paralympic silver medallist and shot putter Deepa Malik
2 time Paralympic gold medallist and world record holder Devendra Jhajharia.